Thursday, March 1, 2012

Book Value vs. Market Value

Procter & Gamble has a higher market value than they do book value.  What this means is that their intangible assets have a high value.  Human capital and social capital are part of these intangible assets.  Along with them is "knowledge."  The two parts of knowledge are explicit and tacit knowledge.  It is a good thing for Procter & Gamble that their market value is higher than their book value.  Other companies that share this type of ratio are Apple, Google, Microsoft, and Oracle.

Procter & Gamble employees volunteering at Meals on Wheels.

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