Internal Analysis

An internal analysis consists of examining a company's tangible resources, intangible resources, and organizational capabilities.

Tangible Resources: 

• Wide variety of brands and products offered

• Around 129,000 employees dedicated to the purpose statement of P & G
• Manufacturing facilities in the United States, China and other parts of Asia, Latin America, Mexico, Canada, Europe, Africa, and Australia 

Intangible Resources: 

• Brand/reputation that has existed since 1837
• Partnerships with the top retail stores in the United States and other countries as well 
• 24 leading brands that sell over 1 billion dollars annually

Organizational Capabilities: 

• Successful management 
• Commitments to environmental and social responsibility 
• Good relationships with suppliers  

This photo is of the Procter & Gamble headquarters in Cincinatti, Ohio.