Business Level Strategy

What is Procter & Gamble's business level strategy? 

There are three options to choose from: overall cost leadership, differentiation, and focus strategy.  I believe that P & G focuses on differentiation with their brands.  They do not provide the lowest cost on all of their items.  Tide laundry detergent is one of the more expensive brands.  Their shaving products, dish soap, and toilet paper brands also fall on the higher end of the price spectrum.  Procter & Gamble's products are not entirely unique, you can find many brands of laundry detergent, makeup, and bath soap, however P & G has a differentiated portfolio of brands and these brands are trusted and found in many homes in the United States.  Their reputation provides them with a solid customer base as well.