Internal Analysis

An internal analysis consists of examining a company's tangible resources, intangible resources, and organizational capabilities.

Tangible Resources: 

• Wide variety of brands and products offered

• Around 129,000 employees dedicated to the purpose statement of P & G
• Manufacturing facilities in the United States, China and other parts of Asia, Latin America, Mexico, Canada, Europe, Africa, and Australia 

Intangible Resources: 

• Brand/reputation that has existed since 1837
• Partnerships with the top retail stores in the United States and other countries as well 
• 24 leading brands that sell over 1 billion dollars annually

Organizational Capabilities: 

• Successful management 
• Commitments to environmental and social responsibility 
• Good relationships with suppliers  

This photo is of the Procter & Gamble headquarters in Cincinatti, Ohio.

My company is...

The reason I chose Procter & Gamble is because they are a Fortune 500 multinational corporation.  The consumer products that they provide are in almost every household in the United States.  They are a very prevalent company.  In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list.

Procter & Gamble has several different segments.  They are:

• Beauty segment
• Grooming segment
• Health Care segment
• Snacks & Pet Care segment
• Fabric Care & Home Care segment
• Baby Care & Family Home Care segment

P & G consists of many different brands including Downy, Febreeze, Tampax, Crest, Bounty, and many others.  These brands are very common household items.  Procter & Gamble covers a wide range of products through their brands.  

The main competition Procter & Gamble faces is from Johnson & Johnson Company and Kimberly-Clark Corporation.  These entities sell similar products to P & G.  

Procter & Gamble's main strengths are their marketing tactics, diversifies brand portfolio, and their link to the biggest retailers in the US and around the world as well.  Every company has weaknesses as well, P & G is lacking in their social media and Web presence.  Also, their refusal to manufacture private label products. 

From their social media weakness presents an incredible opportunity for Procter & Gamble.  They could capitalize on the popularity of social media and the Internet.  Acquisitions are always an opportunity for companies as large and Procter & Gamble.  Threats that P & G are facing are the diversifying of their key competitors brand portfolios through acquisitions.  Another threat in recent years has been the decrease in spending because of the recession.